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PERSONAL INFORMATION
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Louie Fernandes. RaLpH
Mumbai Area, India
Co-Founder
MoveMyCheese
Highlights
Over 30 years of work ex. largely in Biz. Dev in media and entertainment with a bit of technology sales thrown in. Worked in the early days of the internet boom as well as set up a media business in the US and built a television studio in the Empire State Building. Happy to share my learnings, experiences and expertise to further the career of professionals and help in solving real problems at work. Specialise in the area of Business Development, Sales, Revenue stream management, Sales team management, Pitching and negotiating, Content monetisation strategies and related areas.
Areas offering Advice on
  • Skilling Up and Future Proofing
  • Career Growth
  • Exploring Business Related Ideas
  • Exploring Domain Related Ideas
  • Understanding People Related Perspectives
  • Growing As A Leader
  • Relationship Management
  • Self Management
  • Critical Interaction Prep
  • Marketing - Brand, Consumers, Digital
  • Strategy and Strategic Intent
Professional Expertise
  • Sales
  • Media Sales
  • New Media
  • Advertising Sales
  • Digital Media
  • Digital Strategy
  • Business Strategy
  • Content Strategy
  • Marketing Strategy
  • Management Consulting
  • Strategic Consulting
  • Startups
  • Entreprenuership
COMPANIES WORKED
Co-Founder
MoveMyCheese​​​​​​​
August 2017 - Current
Bangalore
Founder, Prop.
ZEUS SELLING SOLUTIONS (ZSS)​​​​​​​
Jan 2014 - Current
Mumbai Area, India
Senior V.P. Ad Sales (English Channels Cluster)
Star India Pvt Ltd​​​​​​​
Jan 2010 - December 2013
Mumbai Area, India
C.O.O.
Optimystix Entertainment India Pvt. Ltd.​​​​​​​
August 2007 - December 2009
Mumbai Area, India
C.E.O.
SevaSys Technologies India Pvt. Ltd​​​​​​​
Jan 2006 - July 2007
Bangalore
C.E.O.
Television Eighteen Mauritius​​​​​​​
May 2003 - June 2005
Greater New York City Area
Associate Director- Ad Sales
ESPN STAR Sports​​​​​​​
December 2001 - May 2003
New Delhi
General Manager - Ad Sales
Indya.com​​​​​​​
April 2001 - November 2001
Bangalore
General Manager - Ad Sales
Media2India.net​​​​​​​
Jan 2000 - March 2001
Bangalore
Account Director - Ad Sales
MTV Asia/ MTV India​​​​​​​
Jan 1996 - December 1999
Mumbai Area, India
Sr. Manager- Space Marketing
Indian Express​​​​​​​
November 1991 - December 1995
Mumbai Area, India
National Accounts Executive
United Database India​​​​​​​
October 1987 - October 1991
Mumbai Area, India
Education
Jamnalal Bajaj Institute of Management Studies
Degree Name M.M.M (Masters In Marketing Management)
1990 - 1993
St. Xavier's College
B.Sc
1983 - 1986
Fee Per Hour
₹ 10000/Hr
Rating
3.0/5.0
5 star
Saw the light!
4 star
Food for thought



3 star
Energized
2 star
Clarity
1 star
Not much Value