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PERSONAL INFORMATION
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Deepak Morada
Bengaluru Area, India
Founder - Chief Executive
Greensight Ventures
Highlights
I use a holistic approach with an engineer’s mind for detail, combined with the ability to get the big picture, to deliver actionable brand strategy for tangible results. Experienced in developing from first principles, an integrated brand positioning and communication strategy in a diversified B2B company. Four decades of valuable B2B experience in various business areas at Larsen & Toubro - India’s leading engineering and projects conglomerate. Complete business organisation analysed in the context of the external environment to determine brand strategy. • Defined brand position for the widely diversified L&T Group (includes JVs, subsidiaries and associate companies) and developed long term brand strategy from first principles. • Repositioned Brand L&T from an ‘unranked brand’ to India’s ‘7th Most Valuable Brand’ with brand rating AAA-. (Brand Finance 2017 Valuation: US $ 4.6 billion) • Developed and implemented brand architecture across businesses, developed modern and uniform brand identity for L&T Group, and designed a comprehensive Brand Manual specifying brand usage across all applications. All collateral across L&T Group upgraded to global best-in-class. New brand guidelines successfully implemented company wide. • Effectively used media for brand re-positioning, and achieved high media coverage with positive tone-of-voice (Equivalent Advertising Value over Rs.500 Cr. PA) • Very effective crisis management to protect L&T’s brand position and reputation. • Consistent positioning of L&T Brand built investor confidence and increased market cap. Successful brand positioning and launch of three IPOs: L&T-Finance, L&T-Infotech and L&T-Technology Services. • L&T - only Indian company to receive all major media awards
Areas offering Advice on
  • Skilling Up and Future Proofing
  • Exploring Business Related Ideas
  • Exploring Domain Related Ideas
  • Growing As A Leader
  • Relationship Management
  • Marketing - Brand, Consumers, Digital
  • Technology, Mobility and Emerging Tech
  • Strategy and Strategic Intent
  • Exploring Business Related Idea
  • Leadership
Professional Expertise
  • Marketing
  • Market Strategy
  • Marketing Communications
  • Brand Management
  • Business Strategy
  • Strategic Consulting
COMPANIES WORKED
Founder - Chief Executive
Greensight Ventures​​​​​​​
August 2017 - Current
Bangalore
Vice President
Larsen & Toubro​​​​​​​
October 2005 - April 2017
Bangalore
General Manager - Office of the Chairman
Larsen & Toubro​​​​​​​
October 2004 - October 2005
Bangalore
Head - Construction Equipment Division
Larsen & Toubro​​​​​​​
April 2002 - October 2004
Bangalore
Divisional Manager - Hydraulic Equipment Division
Larsen & Toubro​​​​​​​
August 1994 - April 2002
Bangalore
Education
Birla Institute of Technology and Science, Pilani
Bachelor of Engineering (BE) Hons.
1972 - 1977
Indian Institute of Management, Calcutta
Post Graduate Diploma in Business Management Marketing, and Related Support Services
1986 - 1988
Fee Per Hour
₹ 10000/Hr
Rating
3.0/5.0
5 star
Saw the light!
4 star
Food for thought



3 star
Energized
2 star
Clarity
1 star
Not much Value