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PERSONAL INFORMATION
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Ronita Mitra
Mumbai Area, India
Founder & Chief Strategist
Brand Eagle Consulting
Highlights
Expertise in transforming businesses & brands across multiple categories - FMCG, banking & telecom. The brands that I have impacted significantly include J&J, Bestfoods, Marico, Castrol/BP,ICICI Bank,Vodafone. Gained significant global exposure by working with diverse cross functional teams in different countries. Have a track record of delivering transformational work in every organization leaving a sustainable impact on business. Having launched, nurtured, transformed brands,I have experience in strategic & operational aspects of business- from new category/prod developmt, creating compelling value propositions, developing long term strategies &annual plans, driving offtake, mkt shares & profitability, optimizing mktg investmt, consumer affinity thru effective communication & consumer engagement programs, consumer insights, media & digital. The breadth spans master/product brand management, consumer/ influencer mktg, India & global strategies My core expertise lies in being future focussed.Eg- I have been among the early adopters of digital, leveraging it across the entire customer journey on the back of sharp insights and analytics. Work done on ICICI Bank ORM & facebook at Vodafone are used as a case studies by Twitter & fb resp A regular contributor to industry forums as member/ speaker, thereby sharing best practices/ insights & mentor the next generation of marketers Key Recognition Relaunching brand identity of ICICI Bank as a revival strategy post 2008 crisis (Khayaal Aapka), leading it to be the 1st Indian brand to rank in Brand Z Top 100 Brands in 2010 Vodafone being the Most Admired Marketer in 2014 by Brand Equity & among Top Marketers by Brand Wagon, rank 3 among the Most Exciting Brands in 2015 Among the top 50 influential women in marketing, advertising & media since inception Among Campaign India’s A List of Top 500 Marketing, Advtg & Media professionals in India Member of Board of Governors of MRUC & vice chairperson of Indian Outdoor Committee
Areas offering Advice on
  • Skilling Up and Future Proofing
  • Exploring Business Related Ideas
  • Exploring Domain Related Ideas
  • Self Management
  • Marketing - Brand, Consumers, Digital
  • Strategy and Strategic Intent
  • Exploring Business Related Idea
  • Leadership
Professional Expertise
  • Brand Building
  • Strategy
  • Brand management
  • Marketing Communications
  • Consumer Behaviour
  • Digital Strategy
  • Digital Marketing
  • Marketing Strategy
  • Marketing Research
COMPANIES WORKED
Founder & Chief Strategist
Brand Eagle Consulting ​​​​​​​
March 2017 - Current
Senior Vice President & Head of Brand, Media, Digital and Consumer Insights
Vodafone India Services Pvt. Ltd.​​​​​​​
October 2013 - Current
Mumbai Area, India
Head - Corporate Brand Group
ICICI Bank​​​​​​​
September 2008 - October 2013
Senior Vice President - Marketing & Customer Strategy
ICICI Prudential AMC​​​​​​​
April 2007 - August 2008
Marketing Manager - Castrol
Castrol/ BP​​​​​​​
Feb 2003 - March 2007
Marketing Manager
Marico Industries Limited​​​​​​​
2000 - 2002
Marketing Manager
Bestfoods​​​​​​​
1997 - 2000
Product Manager - Baby Care
Johnson and Johnson​​​​​​​
1992 - 1997
Education
Jamnalal Bajaj Institute of Management Studies
MMS
1990 - 1992
University of Mumbai
B.Com
1986 - 1989
Fee Per Hour
₹ 9680/Hr
Rating
3.0/5.0
5 star
Saw the light!
4 star
Food for thought



3 star
Energized
2 star
Clarity
1 star
Not much Value