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PERSONAL INFORMATION
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Tathagat Jena
Gurgaon, India
Sr. VP Marketing CMO
Transsion infinix
Highlights
20+ years of experience in Brand Management of premier brands Automobile, Telecom, Fast food, Mobile Handset & IT categories. Special interest in media mangement & affinity marketing. Experience in matrix & flat structure organizations. Key Strengths: Demand generation thru effective marketing planning, Develop & socialize continuous consumer understanding via amalgamation of various data points & on-ground direct observations, Enable creative partners to strive for sharper communication & idea outputs with constructive feedbacks, Big scale media planning & buying across mediums including digital,ooh & mobile, Product launch & lifecycle management, People & team management especially taking cross functional teams along, Prioritize tasks with the thumb rule of urgent & important grid.
Areas offering Advice on
  • Growing As A Leader
  • Relationship Management
  • Sales & Marketing
  • Marketing - Brand Building, Consumer. Research & Engagement
Professional Expertise
  • Consumer Behaviour
  • Training
  • Sales
  • Digital Marketing
  • Account Management
COMPANIES WORKED
Sr. VP Marketing CMO
Transsion infinix​​​​​​​
June 2017 - Current
Delhi NCR
Independent brand consultant
Independent​​​​​​​
Feb 2017 - June 2017
Banglore, Gurgaon
Head of Ecom Marketing
Samsung Electronics​​​​​​​
May 2008 - January 2017
Bangalore, Gurgaon
AVP Marketing- Lladro, Villeroy & Boch, Rosenthal
The SPA Group​​​​​​​
November 2006 - May 2008
Brand Director - McDonalds
Leo Burnett​​​​​​​
June 2005 - November 2006
Delhi
Group Account Manager - Hutch North
Ogilvy & Mather​​​​​​​
January 2004 - June 2005
Delhi
Sr. Brand Services Manager -
Lowe Lintas​​​​​​​
January 2002 - January 2004
Asst Manager
Maxicare creative concepts​​​​​​​
January 2001 - December 2001
Delhi
Sr Ac. Executive
MAA Bozell india​​​​​​​
January 1999 - January 2001
New Delhi
Management Trainee
McCann Ericson​​​​​​​
June 1998 - January 1999
Kolkata Area, India
Education
Utkal University
B com Hons
1993 - 1996
Fee Per Hour
₹ 13860/Hr
Rating
3.0/5.0
5 star
Saw the light!
4 star
Food for thought



3 star
Energized
2 star
Clarity
1 star
Not much Value